I elevate a companies' brand voice by creating intelligent web copy and engaging blogs and by applying effective SEO copywriting.
Having worked alongside UX and UXI designers, I know how to apply appropriate skills to accomodate promotional content and customer journeys.
I cultivate a personable & enjoyable working experience and I'm with you every step of the way.
I love what I do, and below you'll find a range of industries, types of people as well as fantastic brands I've worked with. Take a look - you might like what you see!
You'd be mad not to.
Year13 | Copywriter
*Voted Top 50 EdTech Companies in Australia
I'm currently a full time copywriter at Year13, who help post-school students find their passion and purpose. I create editorials, web copy and EDMs for campaigns.
Check out the website here
Australian Hotelier | Editorial
I was approached to write an article for the August issue of Australian Hotelier, specifically the food and beverage section of the magazine. Australian Hotelier is the monthly magazine for the nation’s pubs and supplier partners. For more than 30 years, it has delivered industry insights, product news, category analysis and advice for licensees.
The Wine Community
Website Copy | Email Marketing
The Wine Community needed help with their email marketing, website copy and landing pages for promotions. I helped them create copy they were happy with. I ensure a streamlined experience from start to finish, and The Wine Community continue to enjoy my writing skills whenever needed.
The Crafty Pint
Long-form Article | Journalism
I was asked to collaborate on a long-form article for International Women's Day 2021. Having been in the craft beer industry for a long time, I consider myself an advocate of supporting women in this space. My first love is journalism, and I relish connecting with audiences.
Website Copy | Content Strategy
I love working with small businesses and start-ups. Helping people get their brands up and running and watching them thrive is incredibly rewarding. At Coraxium, I had the opportunity to do just that - with my clever copy and dedication I made a difference. Coraxium is a family-run web development agency who cares about their community. I created the entire website copy for them and continue to collaborate with Coraxium, providing support where needed.
Christmas Beer Hampers
SEO Blogs | Social Media Strategy
I worked with Beer Cartel, Australia's #1 craft beer retailer, from May 2020 until . I have 5+ years experience in the alcohol industry and know their target audience well. I created engaging SEO blog posts, product descriptions and their social media strategy. The copy I created ranged from entertaining to informative & emotive, always maintaining the brand voice. I enjoyed writing about things that matter as well as producing more organic traffic.
I regularly work with leading marketing agencies in Sydney. I have done copywriting for The Media Precinct, Evolving Digital & many more innovative local agencies. Agency work is fantastic for on-the-fly, fast-paced and varied work. I love an underdog, and I've had the pleasure of rewriting brand guidelines for the AND as well as meta data for Forsyth's Guitars.