Updated: Apr 18
Feeling overwhelmed by the plethora of options for driving traffic to your website? You’re not alone - we've all been there.
If you're ready to boost your search rankings, below I've compiled a digestible and effective list.
1) Social Proof
Social proof can be a very effective marketing strategy to build credibility - but it can also increase SEO.
Have you ever landed on a website and been immediately turned off due to a lack of feedback from customers?
It can lead to people wondering: can I trust this company? Are they reputable? Are their products/services good quality?
That's where Social proof comes in.
Social proof can be the form of testimonials, reviews or even a display of statistics/numbers relating to your sales.
For example, reading that a company has 100,00 sales Australia-wide immediately makes it more credible.
Heck, I'm a sucker for social proof.
A massive 70% of customers trust a consumer’s opinion that was posted online without even knowing that person.
Users want to know they are a part of something - and if they trust testimonials or influencer promotions this can in turn affect their purchasing decisions & behaviours.
"As fresh content and authority increase, so do the chances of boosting your position in SERPs" - searchenginewatch.com
In other words, social proof creates credibility and relevance.
As more users review a product, it becomes more popular, generating new content & relevance online - that creates a higher SEO along with street-cred. It's a win-win.
2) Use of internal links
Linking to other parts of your website is called backlinking - and it's a simple yet effective way of keeping Google happy.
It also keeps users on your page.
Link building is important in order to bring organic traffic via search engines.
Google also uses the links as an anchor text to understand context.
Link building connects to other parts of your organisation where the benefit goes beyond the links themselves.
"Good link building can help build your brand and establish you as an authority in your niche" - moz.com
3) New content
Ensuring your website has fresh, relevant content has numerous benefits.
Consider what will resonate with your customer base right now - it is ever-changing.
Keeping on top of trends, conversations and engaging topics can lead to higher rankings and conversion to sales.
4) Use of Keywords
Researching keywords for your niche is fundamental for boosting SEO.
Once you know what people are typing in search engines and then applying those words to your content - you're on to a winner.
It also helps in understanding what your target audience wants.
You need to also balance that knowledge with engaging, authentic content - google loves a combination of keywords and everyday content type.
5) CTA - Call to action
A call to action is a way of getting a reader to take action, to get your site visitors to do something.
It could be that you'd like people to subscribe to your newsletters or emails or buy a product or service - through any stage of their journey on your site.
CTAs encourage engagement and are best used multiple times throughout your site.
It could be in the form of a "get in touch" button, a "buy now" product link or even downloadable content.
Of course, there are more ways of boosting your SEO - but let's not overload with information just yet!
What do you think?
Let me know how these tips work for you.